Google ads Case Study
We understand that achieving instant online visibility is crucial for business success today. While SEO drives long-term growth, Google Ads ensures immediate reach to the right audience. Our mission is to help your business attract relevant traffic and convert clicks into loyal customers through tailored Google Ads campaigns.
150% Growth in Qualified Leads & 40% Reduction in Cost-Per-Lead for PestKillr
PestKillr, a professional pest control company, partnered with us to scale its lead generation efforts and dominate competitive service markets across multiple cities. In an industry where customers search with urgent intent (like “termite treatment near me” or “cockroach control service”), running a smart and optimized Ads campaign was critical to capture demand and maximize conversions.
PROJECT: www.pestkillr.com
Challenges We Faced
Competing in a High-Cost PPC Market
The pest control industry has some of the highest cost-per-click (CPC) rates because of strong competition from local service providers and franchises. The challenge was to drive affordable leads without overspending.
Targeting Hyper-Local Customers
Pest control services are location-driven. Our task was to ensure ads appeared for searches like “pest control in Sydney” or “termite inspection Brisbane” while avoiding wasted spend on irrelevant clicks.
Driving Qualified Leads (Not Just Clicks)
Clicks alone don’t matter—phone calls and bookings do. We had to design campaigns that focused on conversions such as call leads, form fills, and service bookings.
Strategy We Implemented
1. In-depth Keyword Research
Identified high-intent keywords like “bed bug removal near me”, “ant exterminator Sydney”, and “termite control Brisbane” while filtering out low-value generic terms.
2. Campaign Segmentation
Created separate ad campaigns for residential and commercial pest control services to tailor messaging and budgets effectively.
3. Geo-Targeting & Local Extensions
Focused ads on service areas, added local call extensions, and set up location targeting to ensure budget was only spent in profitable zones.
4. High-Converting Landing Pages
Designed dedicated landing pages for each service (e.g., termites, cockroaches, rodents) with strong CTAs like “Book Inspection Now” and integrated call-tracking.
5. Ad Copy Optimization
Created compelling ad copy highlighting urgency (“Same-Day Pest Control”, “Certified & Safe Treatments”) to increase click-through rates.
6. Smart Bidding & Budget Optimization
Used Google’s conversion-based bidding strategies (Maximize Conversions & Target CPA) while actively monitoring negative keywords to reduce wasted spend.
Outcome
Thanks to our Google Ads campaign, PestKillr achieved remarkable results within just 3 months:
Leads Increased by 150% through calls and service booking forms.
Cost-Per-Lead Reduced by 40% compared to previous campaigns.
Ads consistently appeared in the Top 3 results for high-intent pest control keywords.
Significant growth in local service inquiries across Sydney, Brisbane, Melbourne, and Perth.
By combining precise targeting with conversion-focused landing pages, PestKillr not only reduced wasted ad spend but also built a sustainable pipeline of new customers ready to book services on demand.
