Google ads Case Study
SpectrumAesthetics - PlasticSurgeryClinic(USA)
Getting in front of the right customer at the right time is what drives business growth. While SEO builds your foundation, Google Ads delivers immediate visibility to people actively searching for what you offer. We build campaigns focused on one thing converting that traffic into real revenue.
Generated 9,080 conversions from $90.4K spend at a $9.97 cost per conversion with an 11.26% conv rate, including 401 BBL leads, 349 booked BBLs, and 7,089 web calls. (HIGH TICKET)
Spectrum Aesthetics, based out of Miami, Florida, is a board-certified plastic surgery clinic that serves one of the most competitive and high–volume aesthetic procedure markets in the United States. They provide many types of high-ticket body contouring procedures, including Brazilian Butt Lifts (BBL), Mommy Makeovers, and hair transplants. Spectrum Aesthetics contacted our agency to help them develop an organized and systematic approach to generating leads through Google Ads, so they could increase their number of qualified buyers.
Industry: Plastic Surgery Clinic Location: Miami, USA Campaign Type: Google Ads Performance Max Market: High Ticket
Results
- 9,080 Total Conversions
- $9.97 Cost Per Conversion
- 11.26% Conversion Rate
- $90.4K Total Ad Spend
- 401 BBL Leads
- 349 Booked BBLs, 87% lead-to-booking rate
- 7,089 Web Calls
349 out of 401 BBL leads converted to booked procedures at an 87% close rate on a $5,000–$12,000 high-ticket service.
PROJECT: www.SpectrumAesthetics.com
Challenges We Faced
The highly competitive market
Miami has hundreds of clinics bidding on the same keywords with some of the highest CPCs in the country.
Long decision cycle
Patients researching a $10,000 procedure take weeks before booking. Campaigns needed to capture serious intent, not casual curiosity.
Multiple procedures, one budget
BBL, Mommy Makeover, and Hair Transplant have different audiences and search behaviors. One combined campaign couldn’t serve all three effectively.
Strategy We Implemented
- Procedure-specific Performance Max campaigns Separate PMax campaigns for each procedure so Google’s AI could optimize independently per service.
- Custom audience signals Each campaign was fed with past visitors, competitor searchers, and procedure-specific interest segments for a faster learning curve.
- Granular conversion tracking We tracked form fills, confirmed bookings, and web calls separately optimizing toward actual booked procedures, not just cheap clicks.
- Dedicated landing pages Each procedure had its own landing page with matching messaging, trust signals, and a single clear CTA.
- Trust-led ad creative Copy focused on board-certification, real outcomes, and clinic credibility because high-ticket patients choose on trust, not price.
- Bid and negative keyword management Continuous pruning of irrelevant terms and bid adjustments kept cost per conversion low as volume grew.
Outcome
7,089 direct web calls from patients ready to book.
349 BBL procedures booked from 401 leads 87% close rate.
$9.97 cost per conversion against a market average of $15–$40 CPC.
11.26% conversion rate, well above the high-ticket medical industry average.
By optimizing for confirmed bookings rather than clicks, every dollar chased the right patient at the right moment.