Google ads Case Study
FloridaOasis - ResidentialMentalHealthTreatmentCenter(USA)
FloridaOasis is a residential mental health treatment center in Florida, USA. They came to us to generate more patient admissions through Google Ads and we delivered exactly that. We ran targeted campaigns reaching people actively searching for mental health treatment in Florida. The result was thousands of qualified leads at a cost that made sense for their business.
Managed $354K in ad spend generating 7,360 high quality leads at a $48 cost per conversion with a 5.94% conversion rate in a highly regulated vertical.
FloridaOasis is a residential mental health treatment center based in Florida, USA that helps individuals struggling with mental health conditions get the care and support they need. Operating in one of the most regulated and competitive industries in Google Ads, they came to us with one goal generate more qualified patient admissions while keeping their cost per lead under control.
Challenges We Faced
1. Highly Regulated Industry Mental health and addiction treatment is one of the most restricted categories in Google Ads. Ads must comply with strict healthcare advertising policies wrong ad copy, wrong landing page, or wrong targeting can get campaigns paused or accounts suspended instantly.
2. High Competition and High Cost Per Click Mental health treatment keywords in the USA are among the most expensive in Google Ads. Competing for terms like “residential mental health treatment Florida” means paying premium CPCs while still generating a positive return.
3. Reaching the Right Audience Not every click is a qualified lead. The challenge was reaching people who were genuinely looking for residential treatment not just information and converting them into actual admissions.
Strategy We Implemented
1. Policy Compliant Campaign Setup Built all campaigns from the ground up following Google’s healthcare and sensitive category advertising guidelines ensuring zero policy violations throughout the entire campaign period.
2. Multi-Campaign Structure Ran three campaign types simultaneously Display, Performance Max, and Search each targeting a different stage of the patient journey and optimized separately for cost and conversion performance.
3. High Intent Keyword Targeting Focused on keywords with strong admission intent like “residential mental health treatment Florida” and “inpatient mental health center near me” while filtering out informational searches that would waste budget.
4. Conversion Focused Landing Pages Directed traffic to dedicated landing pages built around one action getting the visitor to call or fill out an intake form. Every element was designed to reduce friction and increase conversions.
5. Smart Bidding Optimization Used Target CPA bidding across campaigns and continuously refined negative keyword lists to eliminate wasted spend and bring the cost per conversion down over time.
Campaign Results
| Metric | Result |
|---|---|
| Total Ad Spend | $354K |
| Total Clicks | 124K |
| Total Conversions | 7,360 |
| Cost Per Conversion | $48.06 |
| Conversion Rate | 5.94% |
| Campaign Period | Feb 2023 — Apr 2026 |
Campaign Breakdown:
- Display Campaign — 3,053 conversions at $9.14 cost per conversion
- Search Campaign — 4,276 conversions at $75.79 cost per conversion
- Performance Max — 24 conversions at $53.35 cost per conversion
Outcome
By running a fully compliant, multi-campaign Google Ads strategy over three years, FloridaOasis generated over 7,360 qualified leads from people actively searching for residential mental health treatment in Florida. At an average cost of $48 per conversion in one of the most expensive and restricted verticals in digital advertising, this campaign delivered consistent, measurable results that directly supported patient admissions and business growth.