Google ads Case Study
CharlotteEmergencyDental - EmergencyDental&RootCanalPractice(USA)
Every search is an opportunity. Google Ads lets your business capture that demand the moment it happens no waiting, no guessing. We build tailored campaigns that connect you with ready-to-buy customers and turn clicks into consistent, measurable results.
Drove 457 conversions from a $6.3K spend, including 384 phone call leads and 74 form submissions, achieving an outstanding 17.73% conversion rate at just $13.77 per conversion.
Charlotte Emergency Dental, an urgent dental care practice in Charlotte, NC, partnered with us to capture high-intent patients searching for immediate dental relief. In an industry where patients search in pain and need help right now like “emergency dentist near me” or “root canal same day Charlotte” speed, precision, and the right message at the right moment are everything.
Results at a Glance
- 457 Total Conversions
- 384 Phone Call Leads
- 74 Form Submissions
- $6.3K Total Ad Spend
- 17.73% Conversion Rate
- $13.77 Cost Per Conversion
384 out of 457 conversions came through direct phone calls patients in pain calling immediately, ready to book on the spot.
Challenges We Faced
Capturing Patients at Peak Intent
Emergency dental patients aren’t browsing they’re in pain and need help immediately. The window to capture and convert them is extremely short. Ads had to appear instantly for the right searches and push patients to call without hesitation.
Competing Against Established Local Practices
Charlotte has a dense dental market with well-established practices running ads for the same emergency keywords. Winning top placement without inflating cost per conversion required aggressive but efficient bidding.
Maximizing a Lean Budget
With a $6.3K spend target, there was no room for wasted clicks. Every dollar had to go toward searches with genuine booking intent not general dental curiosity.
Strategy We Implemented
1. Emergency-Intent Keyword Focus Built the campaign around high-urgency, same-day search terms root canal, tooth pain, emergency extraction and walk-in dentist keywords specific to Charlotte while excluding all non-emergency informational searches.
2. Call-First Campaign Structure Prioritized phone call conversions over form fills since emergency patients call rather than fill forms. Set up call-only ads alongside search ads with prominent call extensions to make calling the easiest action.
3. Hyper-Local Geo-Targeting Targeted ads tightly within Charlotte and surrounding zip codes to ensure budget was spent only where the clinic could actually serve patients eliminating wasted impressions from outside the service area.
4. Urgency-Driven Ad Creative Ad copy led with immediate availability “Same-Day Appointments”, “Open Now”, “Charlotte’s Emergency Dental Specialists” meeting patients exactly where their head is when they’re in pain and searching.
5. Streamlined Landing Page Directed traffic to a focused landing page with a single CTA call now or book online no distractions, fast load time and trust signals like availability hours and accepted insurances front and center.
6. Smart Bidding & Negative Keyword Management Used Maximize Conversions bidding while actively pruning irrelevant terms to keep cost per conversion at its lowest as call volume scaled.
Outcome
Thanks to our Google Ads campaign, Charlotte Emergency Dental delivered its best-ever paid search performance:
- 457 total conversions generated from just $6.3K in ad spend.
- 384 direct phone calls from patients ready to book an immediate appointment.
- 74 form submissions captured from patients who preferred booking online.
- 17.73% conversion rate exceptional performance for any paid search campaign.
- $13.77 cost per conversion one of the lowest in the dental industry for emergency services.
By combining emergency-intent targeting with a call-first campaign structure, Charlotte Emergency Dental built a consistent flow of same-day patients from Google at a cost that made every dollar count.