Google ads Case Study
RadiantAutismCenter - ABATherapy&AutismDiagnostics(USA)
We know how important it is for businesses to get noticed online quickly. While SEO helps build steady long-term growth, Google Ads gives your business instant visibility in front of the people already searching for your products or services. Our goal is to create targeted Google Ads campaigns that drive quality traffic, generate real leads and turn potential customers into long-term clients.
Generated 3,690 conversions including 996 phone call leads from $140K spend at a $37.91 cost per lead across 4 clinic locations. (HIGH TICKET)
Radiant Autism Center is a multi-location autism care provider offering ABA Therapy and ADOS-2 autism diagnostic testing services across Texas. Their goal was to increase qualified parent inquiries through Google Ads while improving lead quality for each clinic location.
The client approached us to build a scalable lead generation strategy focused on high-intent local searches from parents actively looking for autism evaluations and therapy services for their children.
- 3,690 Total Conversions
- 996 Phone Call Leads
- $37.91 Cost Per Lead
- $140K Total Ad Spend
- 4 Texas Clinic Locations Targeted
- High-Intent Parent Inquiry Campaigns
Our campaigns consistently generated qualified inquiries from parents searching for ABA therapy programs and ADOS-2 autism testing services in their local areas.
Challenges We Faced
Multi-location targeting complexity
Each clinic location served different cities and search behaviors. Campaigns needed localized targeting and messaging to improve relevance and lead quality.
Sensitive healthcare decision-making
Parents searching for autism testing and therapy services often require trust, clarity, and reassurance before making contact.
High competition in healthcare search
ABA therapy and autism diagnostic keywords are highly competitive across Texas, especially in densely populated metro areas.
Filtering low-quality inquiries
The focus was not just generating clicks, but attracting parents genuinely seeking evaluations or therapy enrollment.
Strategy We Implemented
Location-specific Search campaigns
We built separate Google Search campaigns for each clinic location to improve local relevance, keyword targeting, and ad performance.
High-intent keyword targeting
Campaigns focused on intent-driven searches such as ABA therapy near me, autism testing for kids, ADOS-2 evaluation, and autism diagnosis services.
Dedicated service landing pages
Each campaign directed users to focused landing pages with clear service information, clinic trust signals, and strong call-to-action placement.
Advanced conversion tracking
We tracked phone calls, appointment inquiries, contact form submissions, and landing page engagement to optimize toward qualified parent leads.
Trust-focused ad messaging
Ad copy highlighted experienced therapists, compassionate care, autism specialists, and child-focused treatment programs to build confidence with parents.
Ongoing optimization and budget control
Continuous search term refinement, bid adjustments, and negative keyword filtering helped improve lead quality while maintaining cost efficiency.
Outcome
- Generated 3,690 total conversions across four Texas clinic locations.
- Produced 996 direct phone call leads from parents actively seeking ABA therapy and autism diagnostic services.
- Achieved a $37.91 average cost per lead in a highly competitive healthcare market.
- Improved local search visibility and inquiry quality through location-focused campaign structures.
- Built a scalable Google Ads system designed to support long-term patient acquisition and clinic growth.
By focusing on qualified parent intent instead of vanity traffic metrics, the campaigns consistently delivered meaningful inquiries for high-value healthcare services.
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