Google ads Case Study
We understand that achieving instant online visibility is crucial for business success today. While SEO drives long-term growth, Google Ads ensures immediate reach to the right audience. Our mission is to help your business attract relevant traffic and convert clicks into loyal customers through tailored Google Ads campaigns.
120% Growth in Admissions & 35% Reduction in Cost-Per-Lead for Kemah Palms
Kemah Palms Recovery, a professional drug and alcohol rehabilitation center, partnered with us to expand its lead generation and reach more patients in need of treatment across Texas. In an industry where people search with urgency (“alcohol rehab near me”, “drug detox Houston”), running a carefully optimized Google Ads campaign was crucial to capture high-intent searches and drive admissions.
PROJECT: www.kemahpalms.com
Challenges We Faced
Competing in a High-CPC Healthcare Market
The rehab and recovery industry is one of the most competitive in paid search, with some of the highest CPCs due to strict regulations and strong competition. We needed to generate affordable, quality leads while keeping compliance in mind.
Targeting Location-Specific Patients
Kemah Palms serves patients primarily in Texas but also attracts out-of-state searches. Our challenge was to balance local targeting with broader reach without wasting budget on irrelevant clicks.
Driving Admissions, Not Just Clicks
The goal wasn’t just traffic—it was admissions and calls. We had to build campaigns that drove form submissions, phone consultations, and verified treatment inquiries.
Strategy We Implemented
1. Comprehensive Keyword Research
Targeted high-intent terms like “alcohol rehab Texas”, “detox center Houston”, and “inpatient drug rehab near me” while excluding low-intent and research-only terms.
2. Campaign Segmentation
Created separate ad groups for detox, residential treatment, outpatient care, and dual-diagnosis programs to align with patient needs.
3. Geo-Targeting & Call Extensions
Focused campaigns on Houston, Dallas, Austin, and San Antonio while adding call extensions and local service targeting to capture urgent patient inquiries.
4. Conversion-Focused Landing Pages
Built dedicated landing pages for each treatment program with strong CTAs like “Speak to a Counselor Today” and integrated call tracking for accurate attribution.
5. Ad Messaging Optimization
Developed ad copy emphasizing compassion and urgency (“24/7 Confidential Help”, “Insurance Accepted”, “Same-Day Admissions Available”) to increase click-through and call rates.
6. Smart Bidding & Compliance-Driven Approach
Implemented Target CPA bidding while ensuring ad content complied with Google healthcare advertising policies, reducing risk of disapprovals.
Outcome
Within just 3 months, Kemah Palms achieved breakthrough results from its Google Ads campaigns:
Admissions & Leads Increased by 120% through phone calls and verified form fills.
Cost-Per-Lead Reduced by 35%, despite operating in a high-cost healthcare niche.
Ads secured Top 3 positions on critical keywords like “rehab in Texas” and “alcohol detox Houston”.
Significant boost in treatment inquiries across Houston, Dallas, Austin, and San Antonio.
By combining precise targeting, compliant ad strategies, and high-converting landing pages, Kemah Palms successfully built a consistent pipeline of patient leads and strengthened its position as a trusted recovery center in Texas.
