SEO Case Study
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Traffic improved by 50% as compared to the last 6 months and 50+ keywords are on #1 Page on Google
Uniqueadvtours now ranks for competitive transportation and rental-related keywords across the UAE. With multiple top rankings, the business has achieved strong visibility in the travel and transport rental industry.
| Keywords | Current Ranking |
|---|---|
| hiace rental sevices | 1 |
| toyota previa for rent | 2 |
| 35 seater bus for rent | 2 |
| hiace van for rent | 3 |
| luxury coaster for rent | 4 |
PROJECT: www.uniqueadvtours.com
Challenges We Faced
Highly Competitive Rental Market
The UAE transportation rental industry has countless service providers. Positioning Uniqueadvtours as a leading, trusted provider for group and private rentals required strategic SEO.
Targeting Both Tourists & Locals
Demand comes from both UAE residents and international visitors. The challenge was to rank for local searches (Dubai, Abu Dhabi, Sharjah) while also capturing broader UAE-wide traffic.
Driving Business-Oriented Keywords
The focus wasn’t just traffic—it was bookings. Keywords like hiace rental services, coaster for rent, and bus rental were directly tied to customer inquiries and reservations.
Strategy We Implemented
Comprehensive Keyword Research: Identified high-volume rental-related and location-based queries.
On-Page SEO: Optimized fleet pages, meta titles, and service descriptions with target keywords.
Dedicated Landing Pages: Built optimized pages for hiace rental and bus for rent services.
Content Marketing: Published SEO-friendly blogs around UAE travel, group transport, and rental tips.
Link Building: Gained backlinks from travel directories, UAE business listings, and niche transport sites.
Technical SEO: Improved mobile performance, site speed, and booking page UX for higher conversions.
Outcome
Uniqueadvtours now ranks on Page 1 of Google for major rental-related keywords in the UAE. The business experienced a 50% boost in organic traffic, resulting in more inquiries, confirmed bookings, and sustained online visibility.
